Welcome
Steve
GOOGLE ADS
PROPOSAL
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WHO IS AIM MEDIA?
We are a family run business currently with a team of 5.
We take our work VERY seriously and take nothing for granted. Your business will become our business. We will do our very best to ensure you are both happy with the service and quality of our work.
Combined, we have over 15 years of experience within the marketing and advertising industry. We are confident in our ability to deliver results.
We are also a fully remote agency which means all our savings get passed on to you. That's right, cheap rates for a premium service!
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RAHUL
VIDEOGRAPHER
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SAIF
ACCOUNT MANAGER
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FAHIMA
SOCIAL MEDIA MANAGER
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MEHRAJ
FACEBOOK & GOOGLE ADS EXPERT
JORDAN
GRAPHIC DESIGNER
OVERVIEW & GOALS
Google Ads is the largest online advertising platform, provided by search engine Google. Google Ads appear when someone searches for specific words or is searching for a product or service. This can be either via desktop or mobile. A well-timed ad can turn people into valuable customers.
Users of all demographics are always seeking out products and services that will solve their problems. In most instances your customers will have a problem and require a solution. This is where we come in.
Take problem 1 & problem 2
Problem 1
Client has just booked a holiday and the sun is normally out all year round. They require a new pair of sunglasses and may carry out a search on Google, "cheap designer sunglasses for holiday."
Solution
This will trigger our ad to be shown on the first page of google, based on the keywords and budget used.
They click the ad, follow the next steps on a highly targeted landing page and make a purchase.
Problem 2
Client has been looking for a new alarm system for their home. They Google "top 10 alarm systems in London."
Solution
Once again based on their keywords our ad will be triggered and shown to them on the first page.
The click the ad, follow the next steps on a highly targeted landing page and leave their contact details.
With the use of our online channels, we will target key and specific words your target audience are likely to search for. Will have a multitude of words to ensure a potential customer is not missed..
On the search network, you’re advertising to people who are looking for something specific. And when your ad appears, it helps them find the answer instead of interrupting their online browsing experience.
With our experience, we will help elevate your business to the next level.
Did You Know
Google search engine handles an obscene 2+ trillion searches per year. That’s over 5 billion searches per day.
Google Ads that rank in the top three paid advertising positions receives 46% of all clicks.
HERE IS OUR PLAN
DEFINE THE GOAL
Together it is vital for us to understand what the goal and objective is.
Are we looking for brand awareness by simply diverting traffic to the website?
Is leads or sales high on the agenda?
UNDERSTANDING THE MARKET
The goal when picking keywords is to choose terms that you think people
will search for when they’re looking online for what you offer. In addition, you
want your keywords to be as relevant as possible to the ad they trigger and to
the landing page people will arrive at if they click that ad.
LANDING PAGE
Your landing page is where potential customers arrive after clicking on your ad. Choosing a page that’s relevant to your ad and keywords can help people find what they’re looking for more quickly: so, if your ad is promoting a sale on yarn, choose a landing page where that yarn is prominently featured, instead of just sending people to your website’s home page.
TESTING & CREATIVES
We will create eye catching ads unique to each ad group. The initial 2 – 4 week will be our testing period. We will run various campaigns to ensure all ads are running at the optimum level. The ads with the highest exposure and the lowest cost per click, are chosen for future campaigns.
TARGETING
Based on keywords and your business, we will create ad campaigns to be targeted at your ideal client personas
COMMUNICATION
As part of our client care, we understand your need to monitor your investment. We will furnish you with monthly reports outlining your spend and the return on your investment in terms of brand exposure (impressions), ad clicks, and enquiries made.
We will require feedback from you on the number of enquiries converted to business and the approximate value of the business. The completed picture can be used in the future for you to base further investment decisions on.
*Advertising Budget Not Included
LET US GET TO WORK
YOUR INVESTMENT
Fixed Fee*
£
Initial Campaign Setup
Keywords Insights Research
Customer Edited Ad Content
Custom Targeting Strategy
Ad Development
Daily Management of All Campaigns
A/B Split Testing
Audience Targeting, Creation & Segmentation
Monthly Insights
*Advertising Spend NOT included